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Author Question: The emotional state that reflects the degree to which consumers and employees feel in control and ... (Read 72 times)

sammy

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The emotional state that reflects the degree to which consumers and employees feel in control and able to act freely within the service environment is referred to as:
 A) pleasure-displeasure.
  B) arousal-nonarousal.
  C) approach-avoidance.
  D) dominance-submissiveness.
  E) cognitive-physiological.

Question 2

One of the most successful and well-known tools of __________ segmentation is VALS developed by Strategic Business Insights.
 A) psychographic
  B) geographic
  C) demographic
  D) geoclustering
  E) emotional



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Brenm

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Answer to Question 1

D

Answer to Question 2

A




sammy

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Reply 2 on: Jun 28, 2018
Excellent


shewald78

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Reply 3 on: Yesterday
Wow, this really help

 

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