Author Question: The emotional state that reflects the degree to which consumers and employees feel in control and ... (Read 15 times)

sammy · **on:** Jun 28, 2018

The emotional state that reflects the degree to which consumers and employees feel in control and able to act freely within the service environment is referred to as:
A) pleasure-displeasure.
B) arousal-nonarousal.
C) approach-avoidance.
D) dominance-submissiveness.
E) cognitive-physiological.

Question 2

One of the most successful and well-known tools of __________ segmentation is VALS developed by Strategic Business Insights.
A) psychographic
B) geographic
C) demographic
D) geoclustering
E) emotional