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Author Question: What conflicts often arise in turning professional service providers into proactive marketing ... (Read 42 times)

haleyc112

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on: Jun 28, 2018
What conflicts often arise in turning professional service providers into proactive marketing personnel?

Question 2

__________ is/are the primary reason why the consumer buying process varies across customers, products, and situations.
 A) Individual influences
  B) Situational influences
  C) The cost of the product
  D) Social influences
  E) The complexity of the purchase


covalentbond

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Reply #1 on: Jun 28, 2018
Answer to Question 1

The conflicts associated with selling versus operations are at least twofold. First are the economic considerations. Typically, service providers are paid for providing services and not for time spent on communications activities. The second conflict that arises is often role related. Many professional service providers believe that communications activities such as personal selling are not within their areas of expertise, and in some cases beneath them Therefore, some providers feel uncomfortable with communications activities.

Answer to Question 2

E


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