Discuss the basic guidelines for developing service ...

[xroflmao]

Discuss the basic guidelines for developing service communications.

Question 2

With respect to the consumer buying process, __________ is perhaps the most important factor that affects the time, effort, and expense dedicated to the search for information.
 A) the degree of risk
  B) the consumer's expertise
  C) the consumer's brand loyalty
  D) the degree of competition
  E) the extent of product differentiation

[brittanywood]

Answer to Question 1

Basic guidelines for the advertising of services include: (1 ) Developing a word-of-mouth communications network, (2 ) promising what is possible, (3 ) tangibilizing the intangible, (4 ) featuring the working relationship between customer and provider, (4 ) reducing consumer fears about variations in performance, (5 ) focusing on relevant service quality dimensions, (6 ) differentiating the service product via the service delivery system, and (7 ) making the service more easily understood.

Answer to Question 2

A