Discuss how consumers relate value and ...

[jhjkgdfhk]

Discuss how consumers relate value and price.

Question 2

Most of the time, it is unrealistic to convert noncustomers into customers because they are already biased against the company or product.
 
 Indicate whether the statement is true or false

[vkodali]

Answer to Question 1

Customer perceptions of value represent a trade-off between the perceived benefits obtained from purchasing the product and the perceived sacrifice in terms of cost to be paid. Total customer costs extend beyond monetary costs and include time, energy, and psychic costs. Similarly, total customer value extends beyond product value and includes service, personnel, and image value.

Answer to Question 2

False

[jhjkgdfhk]

Thank you

[vkodali]

No problemo