Author Question: Studies suggest that price is more likely to be used as a cue to quality under which of the ... (Read 54 times)

kfurse · **on:** Jun 28, 2018

Studies suggest that price is more likely to be used as a cue to quality under which of the following conditions?
A) when price is the primary differential information available
B) when alternatives are heterogeneous
C) prior to purchase
D) when comparative price differences are relatively large
E) all of these

Question 2

Situational analysis is only valuable to the extent that it improves the quality of the resulting marketing plan.

Indicate whether the statement is true or false