Author Question: The ultimate responsibility for determining which product or service will be purchased rests with ... (Read 160 times)

storky111

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The ultimate responsibility for determining which product or service will be purchased rests with the role of _________.
 Fill in the blank(s) with correct word

Question 2

A creative strategy statement provides guidelines for the company and advertising agency on how to position the product in the marketplace.
 
 Indicate whether the statement is true or false



AaaA

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Answer to Question 1

deciders

Answer to Question 2

True



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