Author Question: Total customer cost consists of all of the following components except _____ cost. A) monetary B) ... (Read 125 times)

hbsimmons88 · **on:** Jun 28, 2018

Total customer cost consists of all of the following components except _____ cost.
A) monetary
B) social
C) time
D) psychic
E) energy

Question 2

In the 5W model of customer analysis, what is the primary emphasis of the Why question?
A) Identifying the situational influences that affect the customer buying process.
B) Assessing how purchases vary across different distribution outlets.
C) Determining how the purchase and consumption of one product is related to other products.
D) Identifying the basic need-satisfying benefits provided by the firm's products.
E) Assessing how customers consume and dispose of products.