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Author Question: If buyers mistakenly believe that a competitor's offering has higher level attributes or qualities ... (Read 87 times)

nramada

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on: Jun 28, 2018
If buyers mistakenly believe that a competitor's offering has higher level attributes or qualities than it actually does, salespeople should avoid using competitive depositioning.
 
 Indicate whether the statement is true or false

Question 2

If the business marketer's product input assumes an insignificant role in the final product's total cost, demand is likely:
 A) elastic.
  B) price sensitive.
  C) inelastic.
  D) small.


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shaikhs

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Reply #1 on: Jun 28, 2018
Answer to Question 1

False

Answer to Question 2

C


nramada

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Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)

ryansturges

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Reply 3 on: Yesterday
Wow, this really help

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