Author Question: If buyers mistakenly believe that a competitor's offering has higher level attributes or qualities ... (Read 94 times)

nramada · **on:** Jun 28, 2018

If buyers mistakenly believe that a competitor's offering has higher level attributes or qualities than it actually does, salespeople should avoid using competitive depositioning.

Indicate whether the statement is true or false

Question 2

If the business marketer's product input assumes an insignificant role in the final product's total cost, demand is likely:
A) elastic.
B) price sensitive.
C) inelastic.
D) small.