Author Question: Service consumers tend to be more brand loyal than goods consumers because: A) more choices are ... (Read 102 times)

james9437

  • Hero Member
  • *****
  • Posts: 568
Service consumers tend to be more brand loyal than goods consumers because:
 A) more choices are available.
  B) brand loyalty lowers the amount of perceived risk.
  C) each service provider provides many brands.
  D) the prices of their main provider are usually less expensive.
  E) location of the provider is the major driver in the consumer selection process.

Question 2

Environmental scanning refers to the overall process of collecting and interpreting internal, competitive, and environmental information.
 
 Indicate whether the statement is true or false



mistyjohnson

  • Sr. Member
  • ****
  • Posts: 331
Answer to Question 1

B

Answer to Question 2

False



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Many supplement containers do not even contain what their labels say. There are many documented reports of products containing much less, or more, that what is listed on their labels. They may also contain undisclosed prescription drugs and even contaminants.

Did you know?

Serum cholesterol testing in adults is recommended every 1 to 5 years. People with diabetes and a family history of high cholesterol should be tested even more frequently.

Did you know?

Fewer than 10% of babies are born on their exact due dates, 50% are born within 1 week of the due date, and 90% are born within 2 weeks of the date.

Did you know?

The types of cancer that alpha interferons are used to treat include hairy cell leukemia, melanoma, follicular non-Hodgkin's lymphoma, and AIDS-related Kaposi's sarcoma.

Did you know?

In women, pharmacodynamic differences include increased sensitivity to (and increased effectiveness of) beta-blockers, opioids, selective serotonin reuptake inhibitors, and typical antipsychotics.

For a complete list of videos, visit our video library