Many firms attempt to distinguish or differentiate their product ...

[theo]

Many firms attempt to distinguish or differentiate their product offerings through the use of __________ strategies. This involves establishing a mental image of the product offering relative to competing offerings in the minds of target buyers.
 A) product positioning
  B) branding
  C) perceptual marketing
  D) image marketing
  E) comparative

Question 2

The ___________________ _, or trade-off, approach to logistical management guarantees to minimize total logistical costs in the firm and within the channel.
 Fill in the blank(s) with correct word

[Briannahope]

Answer to Question 1

A

Answer to Question 2

total-cost

[theo]

TYSM

[ghepp]

Thanks for the timely response, appreciate it