Author Question: Many firms attempt to distinguish or differentiate their product offerings through the use of ... (Read 197 times)

theo · **on:** Jun 28, 2018

Many firms attempt to distinguish or differentiate their product offerings through the use of __________ strategies. This involves establishing a mental image of the product offering relative to competing offerings in the minds of target buyers.
A) product positioning
B) branding
C) perceptual marketing
D) image marketing
E) comparative

Question 2

The ___________________ _, or trade-off, approach to logistical management guarantees to minimize total logistical costs in the firm and within the channel.
Fill in the blank(s) with correct word