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Author Question: Which of the following statements regarding the perishability of services is incorrect? A) Capacity ... (Read 100 times)

Arii_bell

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on: Jun 28, 2018
Which of the following statements regarding the perishability of services is incorrect?
 A) Capacity is a substitute for inventory.
  B) The demand for services is often predictable and consistent.
  C) If capacity is set for peak demand, a service inventory must exist to supply the highest level of demand.
  D) All of the answer choices.
  E) Both capacity is a substitute for inventory and if capacity is set for peak demand, a service inventory must exist to supply the highest level of demand.

Question 2

The concept of tangibility helps the manager to:
 A) focus clearly on the firm's total market offering.
  B) recognize that a change in one of the elements of the marketing offering may completely change the offering in the view of the customer.
  C) determine how a service will be marketed.
  D) all of the answer choices.


komodo7

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Reply #1 on: Jun 28, 2018
Answer to Question 1

E

Answer to Question 2

D


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