Which of the following statements regarding the perishability of services is incorrect?
A) Capacity is a substitute for inventory.
B) The demand for services is often predictable and consistent.
C) If capacity is set for peak demand, a service inventory must exist to supply the highest level of demand.
D) All of the answer choices.
E) Both capacity is a substitute for inventory and if capacity is set for peak demand, a service inventory must exist to supply the highest level of demand.
Question 2
The concept of tangibility helps the manager to:
A) focus clearly on the firm's total market offering.
B) recognize that a change in one of the elements of the marketing offering may completely change the offering in the view of the customer.
C) determine how a service will be marketed.
D) all of the answer choices.
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