In evaluating service quality, customers focus on: A) empathy. ...

[lb_gilbert]

In evaluating service quality, customers focus on:
 A) empathy.
  B) responsiveness.
  C) assurance.
  D) reliability.
  E) all of the answer choices

Question 2

When the business service marketer attempts to facilitate the customer's evaluation process, this is in response to:
 A) the nonstandardized nature of services.
  B) the simultaneous consumption and production of services.
  C) perceived determinant attributes.
  D) the difficulty in evaluating service quality.
  E) an emphasis on equipment/facilities service attributes.

[softEldritch]

Answer to Question 1

E

Answer to Question 2

D