____________________ brand equity is defined as the differential ...

[azncindy619]

___________________ _ brand equity is defined as the differential effect that customers' brand knowledge has on their response to marketing activities and programs for that brand.
 Fill in the blank(s) with correct word

Question 2

____________________ is a set of brand assets and liabilities linked to a brand, its name, and symbol that add to or subtract from the value provided by a product or service and/or to that firm's customers.
 Fill in the blank(s) with correct word

[dmurph1496]

Answer to Question 1

Customer-based

Answer to Question 2

Brand equity