Author Question: During the bowling alley phase of the adoption life cycle, the business marketing strategist should: ... (Read 63 times)

daltonest1984 · **on:** Jun 28, 2018

During the bowling alley phase of the adoption life cycle, the business marketing strategist should:
A) focus on market segmentation.
B) extend distribution channels.
C) drive to the next lower price point.
D) all of the answer choices
E) both extend distribution channels and drive to the next lower price point.

Question 2

The stage in the adoption life cycle where a product gains acceptance from segments within the mainstream market but has yet to achieve widespread adoption is referred to as:
A) the segmentation phase.
B) the early market phase.
C) the bowling alley phase.
D) the mainstreet phase.
E) the tornado phase.