Author Question: On the eve of the U.S. national bowling championships, a bowling ball company throws a party at a ... (Read 79 times)

moongchi · **on:** Jun 28, 2018

On the eve of the U.S. national bowling championships, a bowling ball company throws a party at a bowling alley. Fans who come can play free games against top professionals. At the end of the night, a few lucky fans will win customized bowling balls in jewel-encrusted bowling ball bags. This is an example of:
a. direct marketing.
b. experiential marketing.
c. end-to-end CX.
d. All of these are correct

Question 2

Point-of-purchase materials stimulate impulse purchasing.

Indicate whether the statement is true or false