On the eve of the U.S. national bowling championships, a bowling ...

[moongchi]

On the eve of the U.S. national bowling championships, a bowling ball company throws a party at a bowling alley. Fans who come can play free games against top professionals. At the end of the night, a few lucky fans will win customized bowling balls in jewel-encrusted bowling ball bags. This is an example of:
 a. direct marketing.
  b. experiential marketing.
  c. end-to-end CX.
  d. All of these are correct

Question 2

Point-of-purchase materials stimulate impulse purchasing.
 
 Indicate whether the statement is true or false

[jamesnevil303]

Answer to Question 1

b

Answer to Question 2

T

[moongchi]

Gracias!

[carlsona147]

Thanks for the timely response, appreciate it