Among technology adopters, these customers make the bulk of technology purchases in organizations and seek products from a market leader with a proven track record of providing useful productivity improvements. This describes:
A) technology enthusiasts.
B) visionaries.
C) skeptics.
D) pragmatists.
E) product champions.
Question 2
Among technology adopters, these customers have access to organizational resources and can assume an influential role in giving an innovation a boost during the early stages of market development. However, these customers frequently demand modifications to the product that are difficult for the innovator to provide. This describes:
A) technology enthusiasts.
B) visionaries.
C) skeptics.
D) pragmatists.
E) product champions.
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