Among technology adopters, these customers serve as a gatekeeper ...

[Shelles]

Among technology adopters, these customers serve as a gatekeeper to the rest of the technology life cycle and their endorsement is needed for an innovation to get a fair hearing in the organization. However, they do not have access to the resources needed to move an organization toward a large-scale commitment to the new technology. This describes:
 A) technology enthusiasts.
  B) visionaries.
  C) skeptics.
  D) pragmatists.
  E) product champions.

Question 2

NCR offers a set of basic equipment items to retailers that includes numerous accessories and options. The retailer can begin with a simple cash register or checkstand system and later add inventory control systems for the store and ultimately a computer that ties multiple stores in a chain together. This provides an example of:
 A) proprietary products.
  B) specialty products.
  C) custom-built products.
  D) custom-designed products.
  E) catalog products.

[joneynes]

Answer to Question 1

A

Answer to Question 2

C

[Shelles]

Thank you

[joneynes]

Happy to help you