Among technology adopters, these customers serve as a gatekeeper to the rest of the technology life cycle and their endorsement is needed for an innovation to get a fair hearing in the organization. However, they do not have access to the resources needed to move an organization toward a large-scale commitment to the new technology. This describes:
A) technology enthusiasts.
B) visionaries.
C) skeptics.
D) pragmatists.
E) product champions.
Question 2
NCR offers a set of basic equipment items to retailers that includes numerous accessories and options. The retailer can begin with a simple cash register or checkstand system and later add inventory control systems for the store and ultimately a computer that ties multiple stores in a chain together. This provides an example of:
A) proprietary products.
B) specialty products.
C) custom-built products.
D) custom-designed products.
E) catalog products.
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