Author Question: In entering high-risk country-markets, firms can reduce their risk exposure by adopting ... (Read 77 times)

pepyto · **on:** Jun 28, 2018

In entering high-risk country-markets, firms can reduce their risk exposure by adopting low-commitment modes of entry such as:
A) licensing.
B) wholly-owned subsidiaries.
C) contract manufacturing.
D) all of the answer choices.
E) both licensing and contract manufacturing.

Question 2

The choice of a particular international market entry mode depends on a range of factors including the size of the market and its growth potential. Markets of limited size surrounded by trade barriers may be supplied most cost effectively via:
A) licensing or contract manufacturing.
B) a local production and marketing subsidiary.
C) exporting.
D) selective distribution.
E) none of the answer choices.