Author Question: Salespeople should avoid letting their complaining customers vent because it only makes matters ... (Read 72 times)

saliriagwu · **on:** Jun 28, 2018

Salespeople should avoid letting their complaining customers vent because it only makes matters worse.

Indicate whether the statement is true or false

Question 2

Rather than adopting the approach of one design fits all, the astute marketer matches the strategy to the product and market conditions that surround a particular relationship. Which of the following statements is(are) true?
A) It is unwise for marketers to make specialized investments in transactional relationships.
B) For transactional customers, the salesperson should center primary attention on the purchasing staff.
C) Transactional customers display less loyalty to a particular supplier and can easily switch part or all of their purchases from one vendor to another.
D) all of the answer choices