Which of the following its accurate regarding the cost difference ...

[naturalchemist]

Which of the following its accurate regarding the cost difference between acquiring a new customer and maintaining an existing customer?
 a. It costs seven to ten times more to acquire a new customer than it does to retain an existing customer.
  b. It costs a seven to ten times more to retain an existing customer than it does to acquire a new customer.
  c. It costs about twice as much to acquire a new customer as it does to retain an existing customer.
  d. It costs about twice much to retain an existing customer as it does to acquire a new customer.
  e. There is no cost difference.

Question 2

Within the buying center, individuals who actually make the organizational buying decision, whether or not they have formal authority to do so, are performing the role of:
 A) a user.
  B) a gatekeeper.
  C) an influencer.
  D) a decider.
  E) a buyer.

[TDubDCFL]

Answer to Question 1

A

Answer to Question 2

D