Which of the following its accurate regarding the cost difference between acquiring a new customer and maintaining an existing customer?
a. It costs seven to ten times more to acquire a new customer than it does to retain an existing customer.
b. It costs a seven to ten times more to retain an existing customer than it does to acquire a new customer.
c. It costs about twice as much to acquire a new customer as it does to retain an existing customer.
d. It costs about twice much to retain an existing customer as it does to acquire a new customer.
e. There is no cost difference.
Question 2
Within the buying center, individuals who actually make the organizational buying decision, whether or not they have formal authority to do so, are performing the role of:
A) a user.
B) a gatekeeper.
C) an influencer.
D) a decider.
E) a buyer.
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