The technique for linking a manufacturer's operations with those ...

[serike]

The technique for linking a manufacturer's operations with those of all its strategic suppliers and its key intermediaries and customers to enhance efficiency and effectiveness is called:
 A) relationship marketing.
  B) supply chain management.
  C) global marketing.
  D) consumer marketing.

Question 2

A researcher who wants to reduce the potential for bias and increase the reliability of observations would use a higher level of structure in an observational study.
 
 Indicate whether the statement is true or false

[wshriver]

Answer to Question 1

B

Answer to Question 2

true

[serike]

Thanks for the timely response, appreciate it

[cassie_ragen]

TYSM