Author Question: When it comes to measuring demand for products or services, market researchers have learned that ... (Read 52 times)

809779 · **on:** Jun 28, 2018

When it comes to measuring demand for products or services, market researchers have learned that they must discount people's stated intentions to purchase a product or service.

Indicate whether the statement is true or false

Question 2

Just before moving into the securing commitment and closing stage, a salesperson should ____.
a. review with the customer all of the product's features and benefits
b. summarize the confirmed benefits
c. disclose the price of the product
d. remind the customer of their concerns
e. All of the above are accurate