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Author Question: Alan, a salesperson for ABC Industrial Equipment, finds most of his customers express resistance ... (Read 117 times)

Mr3Hunna

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Alan, a salesperson for ABC Industrial Equipment, finds most of his customers express resistance based on the fact that ABC's delivery time is one week longer than most of its competitors. Alan usually handles that resistance by reviewing with the customers all of the confirmed benefits the product provides. Alan is using the ____ method for handling resistance.
 a. Forestalling
  b. Direct denial
  c. Translation
  d. Transition
  e. Compensation

Question 2

An implication of relationship marketing is:
 A) that sellers do not require an intimate knowledge of a customer's operations.
  B) that a sale signals the beginning of a relationship, rather constituting the end result.
  C) the building of one-to-one relationships.
  D) all of the answer choices.
  E) both that a sale signals the beginning of a relationship, rather constituting the end result and the building of one-to-one relationships.



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zoeyesther

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Answer to Question 1

E

Answer to Question 2

E





 

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