The types of panels used in a longitudinal study are:
a. Discontinuous
b. Omnibus
c. Continuous
d. True
e. All of the above
Question 2
Ethan has a testimonial from a highly respected customer that counters the rumor Ethan's company doesn't have a strong research and development department. With which of the following types of objections is Ethan most likely to use the testimonial?
a. Indirect denial d. Compensation
b. Questioning e. Reverse Contention Method (RCM)
c. Translation
