Author Question: When coding open-ended questions, responses may be coded into more that one category by using ... (Read 120 times)

dollx · **on:** Jun 28, 2018

When coding open-ended questions, responses may be coded into more that one category by using multiple coders.

Indicate whether the statement is true or false

Question 2

The combination of a specific feature and a meaningful benefit is called a:
a. confirmed benefit
b. confirmed feature
c. selling point
d. confirmed need
e. a value proposition