When coding open-ended questions, responses may be coded into ...

[dollx]

When coding open-ended questions, responses may be coded into more that one category by using multiple coders.
 
 Indicate whether the statement is true or false

Question 2

The combination of a specific feature and a meaningful benefit is called a:
 a. confirmed benefit
  b. confirmed feature
  c. selling point
  d. confirmed need
  e. a value proposition

[janeli1]

Answer to Question 1

false

Answer to Question 2

C

[dollx]

Wow, this really help

[bimper21]

Thanks for the timely response, appreciate it