In simplest terms, measurement consists of:
a. numbers which can be assigned to the psychological properties of objects.
b. using a given scale to make comparisons.
c. the assignment of numbers (representing quantities of attributes) to objects or events according to rules.
d. assigning numbers solely for identification purposes.
Question 2
Bill is a salesperson in a highly competitive industry. Because his prospects usually evaluate multiple offerings, Bill should make sure he:
a. Understands the competitive positioning of his product d. Covers the features and benefits his competitors' products don't possess
b. Is able to handle multiple forms of resistance e. Is prepared to lower his price
c. Covers extra features and benefits
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