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Author Question: As defined in the text, measurement consists of a. the assignment of numbers (representing ... (Read 138 times)

magmichele12

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on: Jun 28, 2018
As defined in the text, measurement consists of
 a. the assignment of numbers (representing quantities of attributes) to objects or events according to rules.
  b. using a given scale to make comparisons.
  c. determining the frequency of a particular attribute.
  d. assigning numbers solely for identification purposes.
  e. numbers which can be assigned to the physical properties of objects.

Question 2

Seamless customer experience refers to:
 a. using the same technology in all marketing channels.
  b. equally satisfying experience at all customer touchpoints.
  c. offering different value propositions to different classes of customers.


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huda

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Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

B


magmichele12

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Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)

gcook

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Reply 3 on: Yesterday
Gracias!

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