Gerbin Supplies has noticed that sales have been declining over the past year. In an effort to identify the cause and increase its sales, management decided to hire a marketing company to help determine the reason for the decline. Gerbin Supplies has just entered the ________ stage of the research process.
a. problem formulation
b. data collection
c. analyze data
d. sample design
Question 2
Which of the following statements is untrue regarding cold canvassing?
a. Calls on prospects are unannounced
b. It is a relatively efficient form prospecting
c. Buyers may not be available
d. Buyers may not have the time to talk to the salesperson
e. It is probably the least successful form of prospecting
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