Author Question: Information gathered through marketing research is used to: a. generate, refine, and evaluate ... (Read 163 times)

HCHenry · **on:** Jun 28, 2018

Information gathered through marketing research is used to:
a. generate, refine, and evaluate marketing actions.
b. monitor marketing performance.
c. improve understanding of the marketing process.
d. All of these are correct.

Question 2

Which of the following sequences related to prospecting is accurate?
a. Generate leads, determine sales prospects, prioritize prospects, prepare for sales dialogue
b. Generate leads, prioritize leads, determine qualified prospects, prepare for sales dialogue
c. Identify leads, call on leads, qualify leads
d. Identify leads, call on leads, qualify leads, prioritize leads based on info gathered from sales call
e. None of the above is accurate.