Author Question: When we think about marketing research as a way to generate, refine, and evaluate a potential ... (Read 105 times)

Mscarter · **on:** Feb 10, 2022

Question 1

When marketers and researchers want to improve our understanding of the ________ they conduct research to expand our knowledge of marketing.
◦ marketing concept
◦ marketing planning process
◦ market mix process
◦ marketing process

Question 2

When we think about marketing research as a way to generate, refine, and evaluate a potential marketing action, we are describing actions such as ________.
◦ social media analytics, campaigns, programs, or tactics
◦ controls, campaigns, programs, or tactics
◦ market analytics, controls, tactics, or advertising
◦ strategies, campaigns, programs, or tactics

avelasquez · **Reply #1 on:** Feb 10, 2022

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