Author Question: A unit of the Financial Accounting Standards Board (FASB) reexamined how sales promotion ... (Read 52 times)

silviawilliams41 · **on:** Jun 28, 2018

A unit of the Financial Accounting Standards Board (FASB) reexamined how sales promotion expenditures should be handled on business' income statements, and as of late 2001 it mandated that all forms of price discounts must be treated as:
a. double sales revenue.
b. an increase in net sales.
c. reductions in sales revenue.
d. increases in sales revenue.

Question 2

Which of the following best describes the purpose of the SPIN questioning system?
a. To involve the buyer in the sales presentation.
b. To uncover the needs of the buyer.
c. To stimulate the buyer's interest in hearing a solution.
d. To gain the buyer's commitment to a purchase.
e. Both b and c are correct.