Author Question: The balance of power shifted from manufacturers to retailers in the 1980s with the dip in ... (Read 81 times)

Awilson837 · **on:** Jun 28, 2018

The balance of power shifted from manufacturers to retailers in the 1980s with the dip in effectiveness of national television advertising and the advent of:
a. cable modems.
b. category management.
c. co-marketing initiatives.
d. optical scanning equipment.

Question 2

A salesperson asking a buyer How would your productivity be affected if your copier never stopped functioning properly? is asking a ____ type of SPIN question.
a. Implication
b. Problem
c. Situation
d. Need-Payoff
e. None of the above