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Author Question: The balance of power shifted from manufacturers to retailers in the 1980s with the dip in ... (Read 79 times)

Awilson837

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on: Jun 28, 2018
The balance of power shifted from manufacturers to retailers in the 1980s with the dip in effectiveness of national television advertising and the advent of:
 a. cable modems.
 b. category management.
 c. co-marketing initiatives.
 d. optical scanning equipment.

Question 2

A salesperson asking a buyer How would your productivity be affected if your copier never stopped functioning properly? is asking a ____ type of SPIN question.
 a. Implication
  b. Problem
  c. Situation
  d. Need-Payoff
  e. None of the above


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BUTTHOL369

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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

D


Awilson837

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Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)

xiaomengxian

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Reply 3 on: Yesterday
Gracias!

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