Most major marketers surveyed in a poll conducted by the Association of National Advertisers believe that branded-entertainment deals are:
a. overpriced.
b. the best way to reach young audiences.
c. under utilized.
d. marketing win-wins.
Question 2
Today, both buyers and sellers are increasingly looking to form mutually satisfying long-term relationships with their suppliers and customers respectively.
Indicate whether the statement is true or false