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Author Question: What is the difference between CPM and CPM-TM? a. One is trademarked. b. One expresses the cost per ... (Read 48 times)

cmoore54

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on: Jun 28, 2018
What is the difference between CPM and CPM-TM?
 a. One is trademarked.
 b. One expresses the cost per thousand in terms of the target market.
 c. One expresses the cost per thousand in terms of television messages.
 d. One is time marked.

Question 2

Suppose you're working as a salesperson and one of your prospects tells you they are interested in your product because it is the one best suited for performing a particular task. Which of the following needs is the buyer expressing?
 a. Situational needs
  b. Functional needs
  c. Social needs
  d. Psychological needs
  e. Knowledge needs


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honnalora

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

D


cmoore54

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Reply 2 on: Jun 28, 2018
Gracias!

epscape

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Reply 3 on: Yesterday
Excellent

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