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Author Question: A new electronic message board posted on public transportation carries an advertisement for Becks ... (Read 33 times)

sc00by25

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  • Posts: 596
on: Jun 28, 2018
A new electronic message board posted on public transportation carries an advertisement for Becks beer that is seen by 80,000 commuters a day. The cost to run the ad for one day is 500 . What is the CPM of this message?
 a. .63
 b. 6.25
 c. 62.50
 d. 625.00

Question 2

Needs that reflect the desire for feelings of assurance and risk reduction are called?
 a. Situational needs
  b. Functional needs
  c. Social needs
  d. Psychological needs
  e. Knowledge needs


srodz

  • Sr. Member
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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

D


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