Author Question: Which of the following is the mean of a variable over all observations? a. complete mean b. average ... (Read 23 times)

folubunmi

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Which of the following is the mean of a variable over all observations?
 a. complete mean
 b. average mean
 c. sum of squared means
 d. grand mean

Question 2

You agree to participate in a market research study. As a participant, you are sent a 30-minute TV program on a tape with commercials intact and asked to watch the whole thing. One day after you watch the tape, a representative calls and asks you your opinion about the TV show and the commercials you watched. They also ask you about your brand preferences. Which type of study were you most likely participating in?
 a. Ipsos-ASI NextTV Method
 b. The Bruzzone Test
 c. The Starch Test
 d. The ARS Persuasion Test



Jadwiga9

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Answer to Question 1

d

Answer to Question 2

A



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