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Author Question: The total mean is the mean of a variable over all observations. Indicate whether the statement is ... (Read 27 times)

cdr_15

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on: Jun 29, 2018
The total mean is the mean of a variable over all observations.
 
 Indicate whether the statement is true or false

Question 2

Which of the following refers to marketing communications that are directly facilitated by a large database containing relevant information about customers and prospects?
 a. direct marketing c. database marketing
  b. interactive marketing d. SMC marketing


thall411

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Reply #1 on: Jun 29, 2018
Answer to Question 1

F
This is called the grand mean.

Answer to Question 2

C
Definition of database marketing


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