Author Question: Elizabeth is a fieldworker, and sometimes she just fills in fake answers rather than contacting ... (Read 96 times)

roselinechinyere27m · **on:** Jun 28, 2018

Elizabeth is a fieldworker, and sometimes she just fills in fake answers rather than contacting respondents. Elizabeth is engaging in:
a. interviewer conspiracy.
b. interviewer cheating.
c. side-lining.
d. collusion.

Question 2

The ratio of a brand's advertising expenses to total category advertising expenditures is known as its:
a. share of voice (SOV).
b. share of market (SOM).
c. brand encoding.
d. share of competition (SOC).