A question that suggests a socially desirable answer or is emotionally charged is known as a:
a. suggestive question.
b. loaded question.
c. double-barreled question.
d. biased question.
Question 2
A consumer who prefers to pay more to purchase Advil rather than generic Ibuprofen, even though they are manufactured identically, would be demonstrating what concept in action?
a. brand equity
b. co-branding
c. marketing-mix modeling
d. psychographic targeting
