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Author Question: A question that suggests a socially desirable answer or is emotionally charged is known as a: a. ... (Read 146 times)

serike

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on: Jun 28, 2018
A question that suggests a socially desirable answer or is emotionally charged is known as a:
 a. suggestive question.
 b. loaded question.
 c. double-barreled question.
 d. biased question.

Question 2

A consumer who prefers to pay more to purchase Advil rather than generic Ibuprofen, even though they are manufactured identically, would be demonstrating what concept in action?
 a. brand equity
 b. co-branding
 c. marketing-mix modeling
 d. psychographic targeting


aruss1303

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

a


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