Author Question: The leveraging strategy refers to: a. utilizing positive associations already contained in the world ... (Read 13 times)

cnetterville · **on:** Jun 28, 2018

The leveraging strategy refers to:
a. utilizing positive associations already contained in the world and of people, places, and things available to consumers.
b. utilizing the consumer's impression of the brand based on their own experiences with it.
c. utilizing the points that the marketers have put out as the brand's key message.
d. comparing one brand to another in the same product category to show its superior characteristics.

Question 2

According to the text, when salespeople alter their sales messages and behaviors during a sales presentation or as they encounter different sales situations they are using:
a. value-based selling.
b. response selling.
c. interactive selling.
d. adaptive selling.
e. situational selling.