This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: The leveraging strategy refers to: a. utilizing positive associations already contained in the world ... (Read 10 times)

cnetterville

  • Hero Member
  • *****
  • Posts: 547
on: Jun 28, 2018
The leveraging strategy refers to:
 a. utilizing positive associations already contained in the world and of people, places, and things available to consumers.
 b. utilizing the consumer's impression of the brand based on their own experiences with it.
 c. utilizing the points that the marketers have put out as the brand's key message.
 d. comparing one brand to another in the same product category to show its superior characteristics.

Question 2

According to the text, when salespeople alter their sales messages and behaviors during a sales presentation or as they encounter different sales situations they are using:
 a. value-based selling.
  b. response selling.
  c. interactive selling.
  d. adaptive selling.
  e. situational selling.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

kkenney

  • Sr. Member
  • ****
  • Posts: 352
Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

D


cnetterville

  • Member
  • Posts: 547
Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)

CAPTAINAMERICA

  • Member
  • Posts: 325
Reply 3 on: Yesterday
:D TYSM

« previous next »
 

Did you know?

A serious new warning has been established for pregnant women against taking ACE inhibitors during pregnancy. In the study, the risk of major birth defects in children whose mothers took ACE inhibitors during the first trimester was nearly three times higher than in children whose mothers didn't take ACE inhibitors. Physicians can prescribe alternative medications for pregnant women who have symptoms of high blood pressure.

Did you know?

Asthma cases in Americans are about 75% higher today than they were in 1980.

Did you know?

A strange skin disease referred to as Morgellons has occurred in the southern United States and in California. Symptoms include slowly healing sores, joint pain, persistent fatigue, and a sensation of things crawling through the skin. Another symptom is strange-looking, threadlike extrusions coming out of the skin.

Did you know?

Amphetamine poisoning can cause intravascular coagulation, circulatory collapse, rhabdomyolysis, ischemic colitis, acute psychosis, hyperthermia, respiratory distress syndrome, and pericarditis.

Did you know?

Patients who have been on total parenteral nutrition for more than a few days may need to have foods gradually reintroduced to give the digestive tract time to start working again.

A possible “RNA world” scenario A possible “RNA world” scenario
Language is the basis of human culture around the world. The past decade has seen major developments ... Language is the basis of human culture around the world. The past decade has seen major developments ...
Temperament refers to stable differences in the emotional reactions of different children to similar ... Temperament refers to stable differences in the emotional reactions of different children to similar ...
The Mantoux tuberculin skin test. Positive reaction. The Mantoux tuberculin skin test. Positive reaction.
Power-tower in Southern California, largest such facility in the world Power-tower in Southern California, largest such facility in the world
When The World Stops Turning (Quiet Mix) When The World Stops Turning (Quiet Mix)
Video: Factors that influence muscle tension - Sarcomere length and force, understretched and overstretched

For a complete list of videos, visit our video library