Author Question: A checklist question is a type of fixed-alternative question. Indicate whether the statement is ... (Read 156 times)

schs14 · **on:** Jun 28, 2018

A checklist question is a type of fixed-alternative question.

Indicate whether the statement is true or false

Question 2

Top-of-mind-awareness exists when:
a. the consumer has a superficial awareness of your brand but can't recall the name.
b. your brand is the first brand that consumers recall when thinking about a particular product category.
c. consumers can identify your brand when they are given clues or hints.
d. the consumer is able to mention the name of your brand when asked to give a list of brands in a particular category.